Famous Fishing

Famous Fishing

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Founded by William Daniel in 1995, Famous Fishing arranges fly fishing on the chalk streams of Hampshire and Wiltshire, with a portfolio that spans the River Test, River Itchen, River Avon, River Kennet, and the Lambourn, along with Avon tributaries including the Wylye, Nadder, Ebble, and Bourne Rivulet, as well as the Anton and Dever. The company offers guided days, day lets, and corporate bookings on some of the finest chalk stream waters in the south of England. On the Itchen, Famous Fishing holds access to two stretches of the upper river, as well as beats on the Alre and Candover, available on a daily basis — water that is otherwise almost entirely private or syndicated.

The Avon's tributaries offer fishing for wild brown trout, and Famous Fishing has access to the Avon and all its tributaries. The company caters for individuals and groups of all sizes, whatever the skill level, and also offers fly fishing tuition. Daniel founded Famous Fishing with the aim of accessing otherwise inaccessible chalk stream fishing, and the company's long-standing relationships with riparian owners give it reach into beats that rarely come onto the open market.

What Famous Fishing offers

Tuition & guiding

Tuition Guided days Ghillie services Beginners welcome

Access & membership

Day tickets Group bookings

Packages & stays

Fishing packages Corporate days Accommodation

Extras

Equipment hire More beats available

Beats you can book through Famous Fishing

Hampshire Avon

Heale House

Situated on the Heale Estate roughly three miles north of Salisbury, the Heale House beat occupies a single bank of the Hampshire Avon in the Woodford Valley, Wiltshire. The river here was restored by the addition of in-stream islands that created diverse flows, ranging from fast, narrow channels to deeper, wider sections. It is bank-only fishing throughout, with no wading permitted, and the character of the water rewards careful observation and precise presentation rather than distance casting. The beat sits in one of the better areas for mayfly hatches in the valley, and while lightly stocked with locally reared Avon brown trout, it holds a reasonable head of wild fish. The Avon's mayfly (Greendrake) hatch, once started, can continue for many weeks, and the Avon and Wylye can carry mayfly hatching well into July. Earlier in the season, grannom and large dark olives (LDO) are the first significant hatches, with olives, caddis and terrestrials carrying the fishing through summer. The beat is rated for more experienced anglers: fish here are selective, and working out what a rising fish is taking, then matching it precisely, is half the battle, as trout can lock onto a single species and refuse everything else. The season runs 15 April to 30 September, fly only, with dry fly and upstream nymph the permitted methods. Hooks should be de-barbed, and one brace may be retained per rod with others returned. A rod of between 8.5 and 9 feet rated for a 4 or 5 weight line suits the width of the Avon well, with a leader of at least nine feet to keep the tippet clear of the current seams this beat produces. The Hampshire Avon is designated as a Site of Special Scientific Interest, and the Heale Estate stretch reflects that status in the quality of its riverine habitat and insect life.

Day tickets main river +3

FishingBeats is an independent guide with no affiliation to the fisheries we list. Listings are editorial and unpaid, and are not supplied or approved by the fishery. See our listings policy. Listing details are compiled by FishingBeats and may change or contain mistakes. Some services, such as tuition, ghillies, or accommodation, may only apply to certain packages and not to standard day tickets. Always confirm pricing, access, and what is included directly with the beat before you book. Spotted something wrong? Email hello@fishingbeats.com and we will correct it.

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